After 20 years of working with clients and touching their hair every day, I've heard the same questions over and over. Should I brush wet or dry hair? How much shampoo should I use? What's tsubaki oil and why does it matter? Here are the answers to the most common hair care questions—based on what actually works, not marketing claims.

In its recent guide to New York’s evolving Korean cultural landscape, AFAR included Takamichi Beauty Room among a new generation of destinations redefining how Korean creativity is experienced in the city.

Pop culture has turned dokkaebi into demons.
Korean folklore tells a different story — one of mischievous spirits born from ordinary objects, testing humans with humor rather than terror. This Sunday Reading looks at how a recent K-pop demon hunter film reshaped the legend, and what gets lost in translation when folklore becomes spectacle.

We don’t carry everything. We choose carefully, paying attention to materials, process, and how objects age over time.