“Ku” is a Japanese paper incense born from the fusion of incense craft and traditional washi papermaking. Unlike conventional incense, it emits fragrance even without being lit. Each delicate paper tree can be displayed as potpourri, torn into pieces to enclose in letters or drawers, or lit in the traditional way for a brief ritual.
This set includes five incense trees in different fragrances—lavender, ylang-ylang, tea tree, sage, and geranium—crafted on Awaji Island, Japan’s historic incense capital. Each tree carries 24 leaves, and each burning lasts about three minutes.
WHY IT’S SPECIAL
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Fragrance without fire — releases subtle scent as potpourri even before lighting
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Multi-use design — display, tear, tuck into letters, or burn as traditional incense
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Crafted in Awaji Island — birthplace of Japanese incense, with over 70% of Japan’s output
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Variety of scents — lavender, ylang-ylang, tea tree, sage, and geranium in one set
DETAILS
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Contents: 1 incense tree + 1 felt burning mat
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Scents: Lavender, Ylang-Ylang, Tea Tree, Sage, Geranium
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Burn time: ~3 minutes per leaf (when lit)
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Leaves per tree: 24
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Material: Japanese washi paper
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Size: H 11.7" × W 7.5"
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Origin: Awaji Island, Japan
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Directions: Place the enclosed mat on a non-flammable dish or plate. Tear off a leaf and light it, then gently blow out the flame. Enjoy the fragrance as it slowly burns. Keep away from drafts, children, and flammable materials.
THE BRAND
Handcrafted on Awaji Island, the birthplace of Japanese incense, KU combines centuries-old fragrance traditions with the artistry of washi paper. By merging design and ritual, KU offers a versatile, modern way to enjoy scent—whether displayed as potpourri or experienced through the brief burn of incense.
