Obukucha is a light, refined tea with a refreshing fragrance and a gentle note of roasted rice. Clean and uplifting, it feels immediately comforting without lingering on the palate—clear, warm, and quietly celebratory.
Traditionally enjoyed around the New Year, Obukucha is known as “Good Fortune Tea.” But its appeal goes far beyond the calendar. It’s the kind of tea that fits almost any moment: first thing in the morning, alongside a meal, or shared simply for the pleasure of it.
It comes in a white-and-red can. 120g.
WHY IT’S SPECIAL
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Light, balanced flavor with a subtle roasted rice aroma
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Refreshing and warming, without heaviness
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Easy to love—often chosen when preferences are unknown
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Traditionally associated with good health and good fortune
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A tea that feels ceremonial yet everyday
DIRECTIONS
Obukucha is best enjoyed piping hot, especially in the morning. The heat draws out its fragrance and gentle roasted notes, making it an ideal tea to wake up the senses.
Because the flavor is clean and doesn’t linger, Obukucha plays a graceful supporting role at the table. It pairs effortlessly with meals and never competes—only complements.
It’s a tea that feels right at any time of year, for any occasion.
THE STORY
Obukucha means “Good Fortune Tea,” and its history stretches back over 1,000 years. In 951, when a serious epidemic swept through Kyoto, a Buddhist priest distributed tea to help ease suffering. That year, the emperor welcomed the New Year with a special cup of tea.
Since then, drinking Obukucha at the New Year has been a tradition—shared with loved ones as a wish for health, happiness, and good fortune in the year ahead.
THE BRAND
Founded in Kyoto in 1717, Ippodo Tea Co. is one of Japan’s most respected tea houses. With more than three centuries of expertise, Ippodo is known for its precision, consistency, and deep respect for tea culture—offering teas that feel both timeless and deeply human.
