A portable scented tag in Earl of East's Atlas Cedar fragrance — a warm, woody composition built around the slow-growing cedarwood of the Atlas Mountains in Morocco. Hang it in a wardrobe, loop it over a rearview mirror, tuck it into a drawer or a cupboard that needs a quiet reset. Small enough to live anywhere, considered enough to feel like something more than a car freshener.
The scent is grounded and quietly masculine: Atlas cedarwood at the heart, warmed with soft resinous notes and a touch of citrus. Reads as library, workshop, or the inside of a well-made cedar chest — the kind of scent that makes a small space feel older and more considered than it actually is.
Approximately 7cm x 10cm. Fragrance lasts four to twelve weeks depending on placement and airflow. Made in the UK, with recyclable outer packaging.
WHY IT'S SPECIAL
- Earl of East's Atlas Cedar scent: a warm, grounded woody composition built around cedarwood from the Atlas Mountains. The olfactive version of a cedar chest, a library, or a quiet workshop.
- Portable scented card: small enough to hang in a closet, car, gym bag, suitcase, or cupboard. The best alternative to the usual synthetic car air freshener.
- Lasts 4 to 12 weeks: for a slower release, leave the tag partially inside its sleeve and reveal more over time.
- Scented cellulose card with recyclable outer packaging: no plastic, no synthetic shells.
- Natural moth-repellent qualities of cedarwood: a quietly functional reason to hang one in a wool closet.
- Made in the UK by Earl of East.
NOTES
Atlas cedarwood at the heart, with warm resins and a soft citrus edge. Grounded, woody, quietly masculine.
HOW TO USE
Remove the air freshener from its packaging and hang freely using the attached cord. Use in a car, wardrobe, gym bag, cupboard, or other compact space. For a more subtle fragrance, partially expose the tag from its packaging and reveal more over time. Avoid direct sunlight and heat, which may cause the fragrance to fade more quickly. Do not place the scented surface directly against dashboards, furniture, painted or polished surfaces, plastics, leather, or fabrics, as fragrance oils may cause marking.
DETAILS
- Format: scented cellulose air freshener with cord
- Dimensions: approximately 7cm x 10cm / 2.75" x 3.9"
- Scent: Atlas Cedar (cedarwood, warm resins, citrus)
- Fragrance lifespan: approximately 4 to 12 weeks
- Recyclable outer packaging
- Made in the UK by Earl of East
THE BRAND
Earl of East is a London-based home fragrance brand with a particular affection for the atmospheric and the slightly unexpected. Their fragrance library draws on everything from Japanese hot springs to Edwardian greenhouses to coastal walks — compositions that give a space a specific sense of place rather than a generic "clean" or "cozy." Everything is made in the UK in small batches.
