1-Take out a stick of Hibi and press its top tip against the brown rough surface on the side of the box (the side for striking) at an angle of 45 degrees, and scrape it diagonally down to light it. Hold the stick at its mid-point as it might break easily if you hold the far tip of the stick to strike it.
2-Once it's lit, hold it in a slightly head-down tilted position than in a horizontal position, and keep holding it until the flame spreads to the incense part and the flame settles on its own. If you put out the flame hastily before it settles, the fire may not spread to its incense part, or the smell of the match may affect the initial fragrance of the incense because of the flammable material in the match head (ignition material) may not have burned completely.
3-Lay the stick on Hibi's exclusive mat and enjoy the scent for around 10 minutes. You can put it on the desk as the exclusive mat and tray are heat-resistant. If you are concerned, place it on top of the slide cover of the box to ensure safety. Don't leave the area until the stick is burnt out. Burning more than two sticks at a time is dangerous, as it will cause overheating of the mat. Be sure to burn only one stick at a time.
WARNING: Keep matches away from children and pets.