A new form of incense designed to be shaped, measured, and experienced at your own pace. The AROMA Cord is a two-meter-long incense cord made from washi paper, allowing you to burn precisely the length you choose. Clean, controlled, and highly personal.
Developed by the pioneers behind the cult-favorite HA KO leaf incense, each cord delivers a refined fragrance that unfolds gradually as it burns. Use the included brass clip to stop the burn at any point, or trim the cord to create smaller moments of scent throughout the day.
The cord structure also invites gesture. Tie it around a small object, form traditional mizuhiki knots, or leave it loose on a tray—each variation changing both the burn time and the atmosphere it creates.
Made on Awaji Island, Japan, the historic center of Japanese incense craftsmanship.
WHY IT’S SPECIAL
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Customizable burn length: burn a few centimeters or more, depending on the moment.
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New incense format: cord structure allows tying, shaping, and interactive use.
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Highly refined fragrance compositions: created by the makers of HA KO incense.
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Includes brass burn clip: allows precise control and repeat use.
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Crafted in Awaji, Japan: home to over 400 years of incense tradition.
SCENTS
Five original compositions, each expressed through a distinct cord color:
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Blooming Flowers (Pink): elegant floral notes touched with morning dew.
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Breezy Grass (Chartreuse): green, fresh, and quietly uplifting.
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Deep Ocean (Deep Turquoise): mineral, aquatic, and meditative.
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Modern Agarwood (Yellow): warm, resinous, and deeply atmospheric.
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Noble Sandalwood (Beige): smooth, dry woods with calm presence.
DETAILS
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Length: 2 meters per cord
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Origin: Awaji Island, Japan
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Materials: Washi paper cord, brass incense clip, non-flammable felt mat
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Burn time: Variable depending on length burned
How to use: Trim the desired length or use the brass clip to stop the burn. Place the cord on the included felt mat atop a non-flammable surface and light the tip.
INGREDIENTS
Washi paper, fragrance.
Includes:
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Brass incense clip
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Non-flammable felt mat
THE BRAND
Developed by the creators of HA KO incense, AROMA Cord represents a new evolution in Japanese fragrance craftsmanship. Produced on Awaji Island—Japan’s historic center of incense making—the cord format introduces flexibility and interaction into a centuries-old tradition.
Each piece reflects a balance of precision and impermanence: scent shaped by hand, measured in moments, and experienced intentionally.
