New York Magazine - The Strategist

As Seen In New York Magazine - The Strategist

Yes, Penny's bathroom is stocked with the classic Japanese hand soap Shabondama and our Daido candle. And we love it:)

"It’s the scent that Claud and Penny owner Chase Sinzer keeps stocked in the bathroom at Penny’s. “When you’re running a fish restaurant, the two words that everybody wants are fresh and clean.” Takamichi’s scent — or lack thereof — is certainly fresh and clean, but the bottle is anything but. With its bold, blue graphics and Japanese lettering, the soap is a refreshing alternative in a world full of sleek soap bottles."