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Incense Matches


Light some Hibi Incense Matches for a brief wisp of fragrant smoke. Each stick burns for around 10 minutes and is easily lighted just by striking it.

One box contains eight incense matches and includes a pad for safe burning. Choose from five scents: Ambergris Deep scent, Japanese cypress, Yuzu, Oak Mos Deep scent or Geranium.


1-Take out a stick of Hibi and press its top tip against the brown rough surface on the side of the box (the side for striking) at an angle of 45 degrees, and scrape it diagonally down to light it. Hold the stick at its mid-point as it might break easily if you hold the far tip of the stick to strike it.

2-Once it’s lit, hold it in a slightly head-down tilted position than in a horizontal position, and keep holding it until the flame spreads to the incense part and the flame settles on its own. If you put out the flame hastily before it settles, the fire may not spread to its incense part, or the smell of the match may affect the initial fragrance of the incense because of the flammable material in the match head (ignition material) may not have burned completely.

3-Lay the stick on Hibi's exclusive mat and enjoy the scent for around 10 minutes. You can put it on the desk as the exclusive mat and tray are heat-resistant. If you are concerned, place it on top of the slide cover of the box to ensure safety. Don’t leave the area until the stick is burnt out. Burning more than two sticks at a time is dangerous, as it will cause overheating of the mat. Be sure to burn only one stick at a time.

WARNING: Keep matches away from children and pets.


After years of trial and error, the Kobe Match Co, the creators of the Hibi Match, arrived at the perfect mixture of paper fibers, incense, and charcoal to create the perfect strike-on-box incense match. Each one of the Hibi matches lasts for about ten minutes bringing delightful fragrances to anywhere you bring the palm-sized box, allowing short aromatherapy sessions for the busy individual. The Harima region of Awaji island has been producing matches and incense for nearly one hundred and fifty years and the island accounts for nearly 70% of the match production in Japan. The westerly winds through Awaji island create the perfect temperature to dry incense; each of the fragrances derives from herbs grown by a local incense producer using traditional methods.